Overview

A UK-based media startup identified the need for a purpose-built email advertising platform to deliver highly targeted, personalized campaigns at scale. To realize this vision, the startup partnered with an expert software development team capable of integrating advanced artificial intelligence and building secure, cloud-based solutions. The platform was designed to help advertisers create, manage, and optimize email marketing efforts with high precision and regulatory compliance.

The Challenge

The startup faced several technical and strategic challenges in building the platform:

• Designing a user-friendly interface for creating mobile-responsive, effective email campaigns

• Developing AI capabilities to analyze audience behavior and preferences in depth

• Building a GDPR-compliant, secure, and scalable data management system

• Optimizing email routing through multiple Email Service Providers (ESPs) to enhance inbox placement

  
  

Solution

A robust, end-to-end email advertising platform was developed, combining ease of use with advanced technologies:

Campaign Creation Tools
A dynamic, intuitive campaign builder was introduced, enabling advertisers to effortlessly design and launch email campaigns tailored to multiple audience segments and optimized for mobile viewing.

AI-Driven Audience Insights
AI technologies, including models built using OpenAI and TensorFlow, were integrated into a custom Data Management Platform (DMP). This allowed marketers to analyze user behaviors such as response trends, device usage, engagement timing, and reasons for unsubscribes—leading to sharper, more informed campaign strategies.

Custom Data Management Platform
A scalable and secure DMP was developed to manage millions of email records efficiently. The platform ensures full GDPR compliance, safeguarding user data while supporting continuous enrichment and segmentation.

Streamlined Automated Workflows
The system includes automated workflows for handling financial transactions with publishers and maintaining up-to-date data records, increasing transparency and reducing operational overhead.

Email Delivery Optimization
Leveraging AI algorithms, the platform dynamically routes emails through various ESPs to optimize inbox delivery rates and minimize bounces, boosting overall campaign performance.

Custom CRM and Analytics Dashboards
The platform integrates a tailored CRM with powerful analytics dashboards, simplifying user onboarding and offering deep visibility into key performance metrics, audience behavior, and revenue data.

Publisher Management
Publishers can securely upload, manage, and monitor their data through a dedicated module that offers insights into data usage and health, reinforcing trust and collaborative transparency.

Results

• The platform successfully delivers over 3 million emails daily

• More than 10 million email records are actively managed within the DMP

• Machine learning integration led to a 12%+ improvement in email delivery efficiency

Scope Of Work

• Discovery

• UI / UX

• Product Development

• Cloud & DevOps

• Artificial Intelligence

• Data Science